The Rocketship Podcast

20 minute interviews with successful startup founders about the early days of their business and the activities that helped them succeed at key points along the way.

EP21: Perri Blake Gorman Talks Relationship Building, The Art of Sales, and Balinese GurusApril 24, 2014

Perri Blake Gorman, Founder of and one of the Co-Founders of, talks about how she went from being a head-hunter on Wall Street to a solo, non-technical startup founder. She also shares her process for creating meaningful relationships that pay off in the long-term.

Show Notes/Links:

Tweetable Bits:

"Bootstrapping forced me to get tight on my vision b/c I didn’t have the resources to overbuild."

"I don’t wait until I need something to create relationships with people. I do it as a practice."

"If you only talk to people when you need them, that’s all they'll associate your calls with."

"Look at founders who continue to survive. They’re the ones finding magic doors through brick walls"

EP20: Brendan Schwartz Shares the Rollercoaster Journey of WistiaApril 22, 2014

Brendan Schwartz, Co-Founder and CTO of Wistia, shares some hilarious stories about his journey going from bootstrapped to raising a round of funding, to not making sale for months after raising that money. He touches on early product pivots, sales, pricing, and more.

EP19: Andrew Torba on Growing Kuhcoon and Writing Content That ResonatesApril 17, 2014

Andrew Torba, co-founder and CEO of Kuhcoon, tells us about how he’s been able to grow a large audience just by writing on Medium, and what it is about his content that really resonates with people. He also talks about how he uses his own product to sell…his own product.

EP18: Steve Young on Building (and Balancing) Multiple Revenue StreamsApril 15, 2014

Steve Young, host of Mobile App Chat, talks with us about leaving his cush job in the Bay Area to build his own revenue streams through iOS applications, podcast sponsors, and a membership site. He shares how he booked his first sponsor before hitting viability, and how he’s able to release 3 episodes a week in his ‘spare’ time.

EP17: Brant Cooper Talks Market Disruption and Getting Your First CustomerApril 10, 2014

In this episode we talked with Brant Cooper, author of The Lean Entrepreneur, he talks about the common misconceptions around the Lean Startup and how to use early customer interviews to discover the emotional connection that people can have with your product.

EP16: Yashar Ahmadpour's B2B Approach to a Marketplace AppApril 8, 2014

Today we talked with Yashar Ahmadpour, founder of CrowdClock. He talks about his B2B style approach to what’s really a marketplace app. He also opens up with us about what drives him as an entrepreneur and a problem solver.

EP15: Oli Garnder on Growing to 100k UsersApril 3, 2014

Oli Gardner, co-founder of Unbounce, talks about the marketing and integrations they did in the early stages to grow their product, and about the transition that he’s making from being Creative Director of the company to more of a public speaking role.

EP14: Tawheed Kader on Quitting a 6-Figure Job to Bootstrap his StartupApril 1, 2014

TK, founder of ToutApp, talks about leaving his six figure job to pursue his startup dream, and how he kept trying to build the wrong product—even when the right one was staring him in the face. He also talks about the long, slow road of SaaS, and his transition from bootstrapped to funded.

EP13: Moritz Plassnig on Creating "Wow" Moments and the Impact on EngagementMarch 27, 2014

We talked with Mo Plassnig, co-founder and CEO of Codeship. He talked about how their passion for education is baked into who they are as a company. He also shared how creating a “wow” factor for people in the first couple minutes of using their product has been huge in moving the needle.

EP12: Gregory Ciotti on Leveraging Content Marketing Materials, Even at ScaleMarch 25, 2014

We talked with Gregory Ciotti, the man behind Help Scout’s inbound marketing. He breaks down his process for producing his unique, research-backed content, and he also talks about the recent decision to pull down the email wall to all their guides, letting them live out in the open.

EP11: Mark Fidelman on How to Get Content Published in the MajorsMarch 20, 2014

In this episode we talked with Mark Fidelman, Forbes columnist and founder of Raynforest. He shared some incredible tips for how to get content published and your company promoted in big publications like Forbes. They’re techniques that anyone can use. Great, actionable stuff in this interview.

EP10: Brennan Dunn and an Eye-Opening New Take on Email ListsMarch 18, 2014

Brennan Dunn, founder of PlanScope, author of Double Your Freelancing Rate and a number of other books and courses, talks with us about how he uses one list to market all of his products. Among other benefits, this leaves the door open to sell any number of future products or services. We learned A LOT.

EP9: Adii Pienaar Talks New Ventures and Establishing a New Life BalanceMarch 13, 2014

In this episode, Adii Pienaar, founder of WooThemes and Public Beta, talked with us about launching a completely new venture from scratch and some of the controversial techniques he used when validating his idea. He also opened up with us about creating a more sustainable work/life balance and his plans for the future.

EP8: Jeremiah Gardner on How to Use Lean Branding to Find Product Market FitMarch 10, 2014

In this episode, Jeremiah Gardner, author of The Lean Brand, shares his techniques for helping companies get to the root of what they're really about (not just what they're selling). He talks about how having the right conversations in the beginning is hugely powerful when it comes to finding your product/market fit.

EP7: Mikael Cho on the Power of "Tool Marketing"March 6, 2014

In this episode, Mikael Cho, founder of Ooomf talks with us about how they've used "tool marketing" (aka built a few simple, free tools) to help solve problems for their target audience and build a bridge to their main service. His unique approach has paid off big time.

EP6: Dan Norris Talks Failure and New SuccessesMarch 4, 2014

In this episode, Dan Norris, founder of Informly and WP Curve, talks about how he and his partner have learned to "fail fast" and how they pay closer attention to people's behavior than verbal feedback.

EP5: Ruben Gamez on the Power of Integrating With Other AppsFebruary 27, 2014

In this episode, Ruben Gamez, founder of Bidsketch, shares how he was able to leverage integrations with other apps into promotional opportunities that skyrocketed Bidsketch’s early growth.

EP4: Chris Hexton's 3 Rules For Early-Stage Email ListsFebruary 25, 2014

In this episode, Chris Hexton, founder of Vero talks about how he was able to grow Vero over the past 18 months. He also shares his 3 simple tips for anyone who's just starting out building their list and not sure how to begin with email marketing.

EP3: Todd Garland's David & Goliath StoryFebruary 18, 2014

Todd Garland, founder of BuySellAds talked with us about how you don't need to be the first to market, and about how old fashioned hustle and personal touch still pay off in a big way.

EP2: Samuel Hulick on Growing his Audience From 0 to 3,000 in Less Than 2 MonthsFebruary 11, 2014

Samuel, creator of, shared how he was able to grow his audience from 0 to over 3000 in less than 2 months, by creating his own brand of unique, niche content.

EP1: Ryan Hoover on Launching A Product in Less Than a WeekFebruary 5, 2014

Ryan shares how he and his partner, Nathan Bashaw, realased the smallest possible version of their product, Product Hunt, in less than a week. You'll also learn his strategies for getting content published on sites like PandoDaily and Fast Company.